SkillPlus Academy®

SEM (Search Engine Marketing) Training & Certification Course

Search Engine Marketing (SEM) is a digital marketing practice of using paid advertisements to promote a business online. The advertisements appear on search engine results pages (SERPs). Unlike search engine optimization (SEO), which focuses on organic search activities, SEM refers to paid search advertising. SEM leverages the power of search engines so that the content or product reaches the right customers at the right time and converts them into paying buyers.

SEM Certification Course Overview

SEM stands for search engine marketing in digital marketing. The term may sound like a broad concept, but it has a specific meaning and use. SEM refers to using paid ads on search engine result pages (SERPs) to enhance brand visibility online and attract new customers. It is also known as paid search ads, pay-per-click, or paid advertising.

SEM Course Syllabus

Module-1 - Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India & Globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • SWOT Analysis
  • Career Opportunities in Digital Marketing
Module-2 - Google Ads
  • Introduction to Google Ads
  • Working of Google Ads
  • Types of Google Ads
  • Conversion setup
  • Importance of Landing Pages
  • Running and Optimizing Search Ads
  • Running and Optimizing Display Ads
  • Remarketing With Google Ads
  • Running App Install Ads
  • Lead Generating Ads
  • Video Ads
  • Shopping Ads
  • Call Only Ads
  • Proper Audience Targeting
  • In-depth Optimization of Ad Groups
  • Conversion Ads
Module-3 - Google Analytics 4
  • Introduction to Google Analytics
  • Working of Google Analytics
  • How to Set Up Google Analytics for Website
  • Understanding Reports and Data in GA
  • Google Analytics for SEO
  • Google Analytics for PPC
  • Important Metrics & Reports

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SEM Training Batch Schedule



Batch Type


20th May'24 (Ongoing Batch)

30 Hrs.

Weekdays - Mon to Fri

Offline / Online

01st July'24 (Upcoming Batch)

30 Hrs.

Weekdays - Mon to Fri

Offline / Online

Earn Industry-Recognized Certification

Showcase your expertise in your chosen skills with the certificate.

SkillPlus certification helps you enhance your reputation and credibility.

Certified professionals may command higher salaries.

Beat the competition in the job market and get hired faster.

SEM Certification Course FAQs

SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.

Anyone interested in learning how to effectively advertise online, digital marketers, business owners, marketing professionals, and individuals seeking to enhance their digital marketing skills.

While there are usually no strict prerequisites, a basic understanding of digital marketing concepts and familiarity with search engines like Google can be beneficial.

Yes. You can take two days of free demo classes.

Absolutely! The goal of the course is to equip learners with practical skills and strategies that can be immediately applied to create and optimize effective search advertising campaigns for businesses or personal brands.

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