SkillPlus Academy®

Digital Marketing Training & Certification Course

As every business shifts online to boost business growth, digital marketing plays the role of a primary catalyst. It is the era of digital marketing and opens doors to new career opportunities for anyone who is interested in making it big in the future. This course provides a comprehensive introduction to the principles, strategies, and tools essential for effective digital marketing. Students will learn how to leverage various digital channels and platforms to reach target audiences, drive engagement, and achieve business objectives. 

Digital Marketing Certification Course Overview

A digital marketing course will equip you with the skills to navigate this dynamic field and help businesses achieve their marketing goals online. If your aim is to master digital marketing skills practically and build a promising career in this field, SkillPlus job-oriented and 100% practical Digital Marketing Course is for you. A digital marketing course allows students to efficiently promote and advertise their products and services online through various digital channels and strategies.

Digital Marketing Course Syllabus

Module-1 - Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India & Globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • SWOT Analysis
  • Career Opportunities in Digital Marketing
Module-2 - Search Engine Optimization (SEO)
  • What is SEO and why is it important?
  • Working for Search Engines
  • Introduction to SERPs
  • Different SEO Ranking Factors
  • White Hat vs Black Hat SEO
  • Understanding Google algorithm
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Advanced Keyword Research
  • Google Search Console
  • SSL Certificate & Website Security
  • eCommerce SEO
  • SEO Reporting
Module-3 - Social Media Optimization & Marketing
  • What is Social Media Marketing (SMM)?
  • What is Social Media Optimization (SMO)?
  • Understanding Different Social Media Platforms
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Creation of Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
Module-4 - WhatsApp Marketing
  • How to set up a stunning WhatsApp profile
  • How to effectively advertise on WhatsApp
  • How to design graphics for your profile and advertise using just your mobile phone
  • How to grow your WhatsApp contacts and increase number of status/story
  • How to write advert copy that sells
  • Customer care and retention on WhatsApp
Module-5 - Google Analytics 4
  • Introduction to Google Analytics
  • Working of Google Analytics
  • How to Set Up Google Analytics for Website
  • Understanding Reports and Data in GA
  • Google Analytics for SEO
  • Google Analytics for PPC
  • Important Metrics & Reports
Module-6 - Google Tag Manager (GTM)
  • Introduction to Google Tag Manager
  • How to Set Up Google Tag Manager
  • Using Google Analytics + GTM
  • Components of GTM
  • Tracking of Videos, Links, Elements, Scrolls
  • Tracking eCommerce Events
  • Facebook Pixel + GTM
Module-7 - YouTube Marketing
  • Benefits of YouTube Marketing
  • How YouTube Works?
  • Analysis of Top YouTubers
  • Setting Up New YouTube Channel
  • Essentials for YouTube Video Recording
  • Voice and Video Editing Tips and Tools
  • Adding Viral Elements to Video
  • YouTube Video Uploading Checklist
  • Power of YouTube Live
  • How to Build and Grow YouTube Channel Organically?
  • How to Earn from YouTube?
  • Monetizing YouTube Channel
  • YouTube Funnels
  • Top YouTube Tools for Growth and Marketing
Module-8 - Google My Business (GMB)
  • What is Google My Business and How Does it Work?
  • Setting up GMB Account
  • Importance of Local Business Listings
  • Optimizing the Rank of Google My Business Listing
  • Getting Organic Reviews on GMB
Module-9 - Google Ads
  • Introduction to Google Ads
  • Working of Google Ads
  • Types of Google Ads
  • Conversion setup
  • Importance of Landing Pages
  • Running and Optimizing Search Ads
  • Running and Optimizing Display Ads
  • Remarketing With Google Ads
  • Running App Install Ads
  • Lead Generating Ads
  • Video Ads
  • Shopping Ads
  • Call Only Ads
  • Proper Audience Targeting
  • In-depth Optimization of Ad Groups
  • Conversion Ads
Module-10 - Facebook Ads
  • Introduction to Facebook Ads
  • How does Facebook Ads Work?
  • Types & Objectives of Facebook Ads
  • Understanding Audience and Targeting
  • Understanding Ad Placements
  • How to Write Ad Copies?
  • Optimizing Landing Page for Ad Relevancy
  • A/B Testing
  • Facebook Pixel Setup
  • Tracking Options
  • How to Run Facebook Ads the Right Way?
  • Dynamic Ads
  • Remarketing and Retargeting
  • Lead Generation & Funnels
  • Facebook Messenger Marketing
  • Competitor Research and Spying
  • Video Advertising using Facebook Ads
  • Finding Clients for Facebook Ads Projects
Module-11 - Graphic Design and Video Editing ( Canva)
  • Banner Design
  • Logo Design
  • Social Media Templates Creation
  • Video Creation and Editing

Choose Your Preferred Learning Mode

1-TO-1 TRAINING

GROUP TRAINING

SELF-PACED COURSES

Digital Marketing Training Batch Schedule

Date

Duration

Batch Type

Mode

20th May'24 (Ongoing Batch)

180 Hrs.

Weekdays - Mon to Fri

Offline / Online

01st July'24 (Upcoming Batch)

180 Hrs.

Weekdays - Mon to Fri

Offline / Online

Earn Industry-Recognized Certification

Showcase your expertise in your chosen skills with the certificate.

SkillPlus certification helps you enhance your reputation and credibility.

Certified professionals may command higher salaries.

Beat the competition in the job market and get hired faster.

Digital Marketing Certification Course FAQs

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It includes various channels such as search engines, social media, email, and websites to connect with current and prospective customers.

Anyone interested in learning how to leverage digital channels to reach and engage target audiences, including marketing professionals, business owners, entrepreneurs, students, and individuals seeking career advancement.

Digital marketing courses cover a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, analytics, and strategy development.

While there are usually no strict prerequisites, having basic computer skills and familiarity with the internet can be helpful. Some courses may require a fundamental understanding of marketing concepts.

Most digital marketing courses provide access to course materials, including lectures, slides, and resources, even after completion, allowing learners to review content as needed.

Absolutely! The goal of digital marketing courses is to equip learners with practical skills and strategies that can be immediately applied to create and execute effective digital marketing campaigns for businesses, brands, or personal endeavors.

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