SkillPlus Academy®

SMO (Social Media Optimization) Training & Certification Course

A social media optimization (SMO) course typically covers a range of topics aimed at enhancing the online presence and engagement of businesses or individuals on various social media platforms. Social media optimization (SMO) is a strategy that involves a company striving to establish an online presence and communicate the main brand’s message through social media. It helps businesses reach their target audiences, improve brand awareness, and establish trust relationships with consumers.

SMO Certification Course Overview

Social Media Optimization (SMO) is a digital marketing strategy that helps businesses manage and improve their online presence on social media. SMO courses teach students how to create and implement social media marketing strategies for B2B and B2C brands. Students also learn how to develop integrated social media marketing strategies, and how to create video creatives and ad graphics for social media marketing campaigns.

SMO Course Syllabus

Module-1 - Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India & Globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • SWOT Analysis
  • Career Opportunities in Digital Marketing
Module-2 - Social Media Optimization & Marketing
  • What is Social Media Marketing (SMM)?
  • What is Social Media Optimization (SMO)?
  • Understanding Different Social Media Platforms
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Creation of Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
Module-3 - Facebook Ads
  • Introduction to Facebook Ads
  • How does Facebook Ads Work?
  • Types & Objectives of Facebook Ads
  • Understanding Audience and Targeting
  • Understanding Ad Placements
  • How to Write Ad Copies?
  • Optimizing Landing Page for Ad Relevancy
  • A/B Testing
  • Facebook Pixel Setup
  • Tracking Options
  • How to Run Facebook Ads the Right Way?
  • Dynamic Ads
  • Remarketing and Retargeting
  • Lead Generation & Funnels
  • Facebook Messenger Marketing
  • Competitor Research and Spying
  • Video Advertising using Facebook Ads
  • Finding Clients for Facebook Ads Projects
Moule-4 - Graphic Design and Video Editing (Canva)
  • Banner Design
  • Logo Design
  • Social Media Templates Creation
  • Video Creation and Editing

Choose Your Preferred Learning Mode




SMO Training Batch Schedule



Batch Type


20th May'24 (Ongoing Batch)

30 Hrs.

Weekdays - Mon to Fri

Offline / Online

01st July'24 (Upcoming Batch)

30 Hrs.

Weekdays - Mon to Fri

Offline / Online

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SMO Certification Course FAQs

SMO refers to the process of optimizing social media profiles, content, and strategies to increase visibility, engagement, and overall effectiveness on social platforms.

Anyone interested in enhancing their online presence, businesses looking to improve their social media marketing efforts, marketers, entrepreneurs, and individuals seeking to understand and leverage social media for personal or professional growth.

You will learn how to optimize social media profiles, develop content strategies, increase engagement, build communities, use social media advertising effectively, measure performance, and stay updated on emerging trends.

While there are usually no strict prerequisites, basic familiarity with social media platforms and an understanding of digital marketing concepts can be beneficial.

Yes. You can take two days of free demo classes.

Absolutely! The goal of the course is to equip learners with practical skills and strategies that can be immediately applied to improve social media presence, whether for a business, personal brand, or other endeavors.

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