Digital Marketing Course in Surat | 100% Practical Training
India: INR, Abroad: USD.
Digital Marketing Course Overview
Digital Marketing Course Curriculum
- What is Digital Marketing?
- Difference between Traditional & Digital Marketing
- Scope of Digital Marketing in India & Globally (2025 Trends)
- Digital Marketing for Freshers, Working Pros, Startups & SMBs
- Career Roadmap for Digital Marketing
- Canva Pro Interface & Tools
- Creating YouTube Thumbnails, Banners & Channel Art
- Logo Design for Personal/Business Branding
- Social Media Post Templates (Instagram, LinkedIn, Facebook)
- Basic Video Editing (Text, Music, Transitions, Reels)
- Export Settings for All Platforms
- What are Domain, Hosting, SSL, CDN?
- Buying Domain + Hosting (Live Demo – Hostinger/Namecheap)
- Installing WordPress (One-Click)
- Creating a Professional Website
- Elementor Page Builder (Drag & Drop)
- Best Free Themes & Essential Plugins
- Building a Basic E-Commerce Store (WooCommerce)
- Setting Up: Payment Gateway (Cashfree), SMTP (Email Delivery), Chatbot (Tidio), Google reCAPTCHA, Backup & Restore (UpdraftPlus) and Website Migration
- Understanding All Platforms: Instagram, Facebook, LinkedIn, YouTube, Twitter
- Profile Optimization for Max Reach
- LinkedIn Profile Optimization (For Jobs)
- Organic Growth Hacks
- Content Strategy & AI Tools (ChatGPT, Canva Magic)
- What is SEO & Why It Matters?
- How Google Ranks Websites (SERP Explained)
- Keyword Research (Google Keyword Planner, Ubersuggest)
- Google Search Console Setup
- On-Page SEO: Title, Meta, Headings, Images, URL
- Off-Page SEO: Backlinks & Guest Posts
- Technical SEO: Speed, Mobile, Sitemap
- Local SEO + Yoast SEO Plugin
- Free Audit Tools + SEO Checklist
- What is GMB & How It Works?
- Setting Up & Verifying GMB Profile
- Adding Photos, Posts, Services & Products
- Getting 5-Star Reviews Organically
- GMB Insights & Performance Tracking
- Meta Ads Manager Setup
- Types: Image, Video, Carousel, Stories, Reels
- Audience Targeting: Custom, Lookalike, Interest
- Writing High-Converting Ad Copies
- Facebook Pixel Setup
- Running Lead, Traffic & Conversion Ads
- Remarketing & Retargeting
- Google Ads Account Setup
- Types: Search, Display, Video, Shopping Ads
- Keyword Match Types & Negative Keywords
- Writing Ads That Get Clicks
- Landing Page & Quality Score
- Remarketing with Google Ads
- Conversion Tracking Setup
- Basic Optimization Tips
- GA4 Setup on Website
- Understanding Reports: Traffic, Behavior, Conversions
- Key Metrics: Bounce Rate, Sessions, Goals
- Using GA4 for SEO & PPC Insights
- Linking GA4 with Google Ads
- What is Email Marketing?
- Professional Email ID + Signature
- WordPress + Omnisend Connected Site
- Popup Form → Welcome Email Automation
- Broadcast Campaign Setup
- Full Analytics Report
- What is Amazon Affiliate Program?
- How to Join Amazon Affiliate
- Integrate WordPress Website to Amazon Affiliate
- Payouts, Reports & Optimization
Digital Marketing Course Outcomes
See what you will be able to do step‑by‑step after completing this Digital Marketing course.
Digital Marketing Fundamentals
- Understand digital marketing channels, buyer personas, and customer journey.
- Learn SEO basics, keyword research, and on-page optimization.
- Create effective content strategies and marketing funnels.
Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis using tools like Google Keyword Planner.
- Optimize websites for on-page and technical SEO (speed, mobile-friendliness).
- Build backlinks and implement off-page SEO strategies.
Paid Advertising & Social Media
- Create and manage Google Ads campaigns (Search, Display, Shopping).
- Set up Facebook/Instagram Ads, audience targeting, and retargeting.
- Run campaigns on Google, Facebook and Instagram with A/B testing.
Analytics, Email & Advanced Strategies
- Track performance with Google Analytics 4 and conversion tracking.
- Build email marketing campaigns using tools like Omnisend.
- Prepare for certifications (Google Ads, Meta Blueprint, HubSpot) and job-ready roles.
Digital Marketing Course Roadmap
Follow a clear path from basic digital knowledge to expert digital marketing professional and certifications.
Master Digital Marketing Fundamentals
- Understand digital channels, buyer personas, and customer journey mapping.
- Learn marketing funnels, branding, and basic content strategy.
- Build foundational knowledge of tools like Google Analytics and Canva.
SEO & Content Marketing
- Perform keyword research and on-page/off-page SEO optimization.
- Create high-quality blog posts, videos, and content calendars.
- Implement technical SEO and build backlink strategies.
Paid Advertising & Social Media
- Create and manage Google Ads (Search, Display, Shopping) campaigns.
- Run Google, Facebook/Instagram Ads campaigns with targeting.
- Optimize ad creatives, budgets, and A/B testing for ROI.
Analytics, Automation & Strategy
- Track performance with Google Analytics 4, conversion tracking, and reporting.
- Build email marketing campaigns and automate with tools like Omnisend.
- Prepare for certifications (Google Ads, Meta Blueprint, HubSpot) and job roles.
Digital Marketing Career Path
A strategic guide to your roles, skills, and earning potential in digital marketing.
The Foundation Phase
Role: Digital Marketing Intern / Junior ExecutiveLearn core concepts, create content, manage social media accounts, and assist in basic SEO and email campaigns. Gain hands-on experience with tools like Canva, Google Analytics, and Meta Business Suite.
The Specialist Phase
Role: Digital Marketing Specialist / SEO/PPC ExecutiveManage full SEO campaigns, run paid ads (Google Ads, Meta Ads), and optimize content for conversions. Handle email marketing, social media strategy, and basic analytics reporting.
The Strategic Phase
Role: Digital Marketing Manager / Growth StrategistLead full-funnel strategies, manage large budgets, implement automation (HubSpot, Zapier), and drive data-driven decisions. Mentor teams and prepare for advanced certifications (Google Analytics, Meta Blueprint).
Showcase Your Skills & Certification
Fast-track promotions and leadership roles.
Credentials trusted by top employers.
Add certificates to LinkedIn instantly.
Get noticed for high-growth roles.
Hands-on projects and real-world learning.
Connect with learners and mentors.
Digital Marketing Course FAQs
SkillPlus Academy is the top Digital Marketing Training Institute, with live campaigns, AI-powered tools, and industry mentors.
SkillPlus Academy’s Digital Marketing Certification is ranked #1, with 85% placement rate in 2025 (internal data).
Yes — 80% of 2025 graduates placed within 60 days in roles like SEO Executive and SMM Specialist.
Absolutely. Our beginner-to-pro curriculum starts with basics to Advance with live projects — no prior experience required.
Yes — You can schedule free Demo Class on https://www.skillplusacademy.com/schedule-a-demo/.