Best Digital Marketing Course 2025: Latest & Updated Content
Early Bird Offer – Save 10% Now
In India: INR. Outside: USD.
Digital Marketing Course Overview
Digital Marketing Course Curriculum
- What is Digital Marketing?
- Difference between Traditional & Digital Marketing
- Scope of Digital Marketing in India & Globally (2025 Trends)
- Digital Marketing for Freshers, Working Pros, Startups & SMBs
- Career Roadmap for Digital Marketing
- Canva Pro Interface & Tools
- Creating YouTube Thumbnails, Banners & Channel Art
- Logo Design for Personal/Business Branding
- Social Media Post Templates (Instagram, LinkedIn, Facebook)
- Basic Video Editing (Text, Music, Transitions, Reels)
- Export Settings for All Platforms
- What are Domain, Hosting, SSL, CDN?
- Buying Domain + Hosting (Live Demo – Hostinger/Namecheap)
- Installing WordPress (One-Click)
- Creating a Professional Website
- Elementor Page Builder (Drag & Drop)
- Best Free Themes & Essential Plugins
- Building a Basic E-Commerce Store (WooCommerce)
- Setting Up: Payment Gateway (Cashfree), SMTP (Email Delivery), Chatbot (Tidio), Google reCAPTCHA, Backup & Restore (UpdraftPlus) and Website Migration
- Understanding All Platforms: Instagram, Facebook, LinkedIn, YouTube, Twitter
- Profile Optimization for Max Reach
- LinkedIn Profile Optimization (For Jobs)
- Organic Growth Hacks
- Content Strategy & AI Tools (ChatGPT, Canva Magic)
- What is SEO & Why It Matters?
- How Google Ranks Websites (SERP Explained)
- Keyword Research (Google Keyword Planner, Ubersuggest)
- Google Search Console Setup
- On-Page SEO: Title, Meta, Headings, Images, URL
- Off-Page SEO: Backlinks & Guest Posts
- Technical SEO: Speed, Mobile, Sitemap
- Local SEO + Yoast SEO Plugin
- Free Audit Tools + SEO Checklist
- What is GMB & How It Works?
- Setting Up & Verifying GMB Profile
- Adding Photos, Posts, Services & Products
- Getting 5-Star Reviews Organically
- GMB Insights & Performance Tracking
- Meta Ads Manager Setup
- Types: Image, Video, Carousel, Stories, Reels
- Audience Targeting: Custom, Lookalike, Interest
- Writing High-Converting Ad Copies
- Facebook Pixel Setup
- Running Lead, Traffic & Conversion Ads
- Remarketing & Retargeting
- Google Ads Account Setup
- Types: Search, Display, Video, Shopping Ads
- Keyword Match Types & Negative Keywords
- Writing Ads That Get Clicks
- Landing Page & Quality Score
- Remarketing with Google Ads
- Conversion Tracking Setup
- Basic Optimization Tips
- GA4 Setup on Website
- Understanding Reports: Traffic, Behavior, Conversions
- Key Metrics: Bounce Rate, Sessions, Goals
- Using GA4 for SEO & PPC Insights
- Linking GA4 with Google Ads
- What is Email Marketing?
- Professional Email ID + Signature
- WordPress + Omnisend Connected Site
- Popup Form → Welcome Email Automation
- Broadcast Campaign Setup
- Full Analytics Report
- What is Amazon Affiliate Program?
- How to Join Amazon Affiliate
- Integrate WordPress Website to Amazon Affiliate
- Payouts, Reports & Optimization
Who Should Join This Course?
Our Digital Marketing Course is perfect for professionals, entrepreneurs, and freshers aiming to dominate online growth. If you relate to any of the below, this course is for you:
Beginners & Freshers
Students or career switchers starting with SEO, Google Ads, SMM, and content strategy.
Marketing Professionals
Traditional marketers upgrading to digital — PPC, Analytics, Email & Automation tools.
Business Owners
Entrepreneurs scaling brands with Facebook Ads, Instagram growth, and lead generation.
Certification Seekers
Aspiring for Google Ads, Meta Blueprint, HubSpot, or SkillPlus Digital Marketing Pro Cert.
Course Roadmap (Your Course Path)
Course Outcomes (Skills You Will Gain)
SEO & Organic Growth
- Keyword Research & On-Page SEO
- Technical SEO & Site Audits
- Backlink Strategy & Google Ranking
Paid Ads Mastery
- Google Ads (Search, Display, Video)
- Facebook & Instagram Ads Manager
- Remarketing, Lookalike & Conversion
Social Media & Content
- Instagram Reels & LinkedIn Growth
- Content Calendar & Copywriting
- Community Building & Engagement
Analytics & ROI
- Google Analytics 4 (GA4) Mastery
- Campaign ROI & Dashboard Reports
- Job-Ready Portfolio + ₹3–7 LPA Roles
Job Roles by Experience Level
Digital Marketing Executive
Run SEO campaigns, manage social media posts, create Google Ads, analyze basic reports.
Digital Marketing Specialist
Lead PPC & SMM campaigns, optimize conversion funnels, manage ₹5–20L ad budgets, A/B testing.
Digital Marketing Manager / Head
Strategize multi-channel campaigns, lead teams, drive ROI, manage ₹1Cr+ budgets, growth hacking.
Your Skills, Your Certificate – Share it with the World
Fast-track promotions and leadership roles.
Credentials trusted by top employers.
Add certificates to LinkedIn instantly.
Get noticed for high-growth roles.
Hands-on projects and real-world learning.
Connect with learners and mentors.
Digital Marketing Course FAQs
SkillPlus Academy is the top Digital Marketing Training Institute, with live campaigns, AI-powered tools, and industry mentors.
SkillPlus Academy’s Digital Marketing Certification is ranked #1, with 85% placement rate in 2025 (internal data).
Yes — 80% of 2025 graduates placed within 60 days in roles like SEO Executive and SMM Specialist.
Absolutely. Our beginner-to-pro curriculum starts with basics to Advance with live projects — no prior experience required.
Yes — You can schedule free Demo Class on https://www.skillplusacademy.com/schedule-a-demo/.