Digital Marketing Training & Certification Course
As every business shifts online to boost business growth, digital marketing plays the role of a primary catalyst. It is the era of digital marketing and opens doors to new career opportunities for anyone interested in making it big in the future. This course provides a comprehensive introduction to the principles, strategies, and tools essential for effective digital marketing. Students will learn how to leverage various digital channels and platforms to reach target audiences, drive engagement, and achieve business objectives.
Digital Marketing Certification Course Overview
A digital marketing course will equip you with the skills to navigate this dynamic field and help businesses achieve their marketing goals online. If you aim to master digital marketing skills practically and build a promising career in this field, the SkillPlus Academy job-oriented and 100% practical Digital Marketing Course is for you. A digital marketing course allows students to efficiently promote and advertise their products and services online through various digital channels and strategies.
Digital Marketing Course Syllabus
- What is Digital Marketing?
- The Fundamentals of Digital Marketing
- Scope of Digital Marketing in India & Globally
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Startups
- Digital Marketing for SMBs (Small & Medium Businesses)
- Career Opportunities in Digital Marketing
- YouTube Thumbnail / Banner
- Logo Designing
- Social Media Templates
- Video Editing
- Bulk Creation
- QR Code Generator
- Resume
- Portfolio
- Bio Linking
- What are Domain and Hosting?
- Types of Domains and Hosting?
- SSL Certificate & CDN
- What is CMS?
- Buying Domain and Hosting.
- What is WordPress?
- WordPress installation & Setup
- Creating WordPress website & blog
- Using Page Builder (Elementor)
- WordPress Themes & Plugins
- Using WordPress for Blogging
- Building WordPress-based E-Commerce sites
- Taxes, Shipping, Payment Gateway, SMTP Set up in E-Commerce Website
- What is Social Media Marketing (SMM)?
- What is Social Media Optimization (SMO)?
- Understanding Different Social Media Platforms
- Content Strategies According to SM Platforms
- Organic Reach
- Optimizing Profiles on All Social Media Platforms
- Lead Generation Using Social Media
- Creation of a Social Media Calendar
- Understanding Client Projects & Requirements
- Social Media Content Creation Tools
- Rule of Consistency on Social Media
- Finding Best Content Ideas
- Social Media Best Practices
- What is SEO and why is it important?
- Working for Search Engines
- Introduction to SERPs
- Different SEO Ranking Factors
- White Hat vs Black Hat SEO
- Understanding Google algorithm
- Advanced Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- eCommerce SEO
- What is Google My Business and How Does it Work?
- Setting up GMB Account
- Importance of Local Business Listings
- Optimizing the Rank of Google My Business Listing
- Getting Organic Reviews on GMB
- Introduction to Facebook Ads
- How does Facebook Ads Work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimizing Landing Page for Ad Relevancy
- A/B Testing
- Facebook Pixel Setup
- Tracking Options
- How to Run Facebook Ads the Right Way?
- Dynamic Ads
- Remarketing and Retargeting
- Lead Generation & Funnels
- Facebook Messenger Marketing
- Competitor Research and Spying
- Video Advertising using Facebook Ads
- Finding Clients for Facebook Ads Projects
- Introduction to Google Ads
- Working of Google Ads
- Types of Google Ads
- Conversion setup
- Importance of Landing Pages
- Running and Optimizing Search Ads
- Running and Optimizing Display Ads
- Remarketing With Google Ads
- Running App Install Ads
- Lead Generating Ads
- Video Ads
- Shopping Ads
- Call Only Ads
- Proper Audience Targeting
- In-depth Optimization of Ad Groups
- Conversion Ads
- Introduction to Google Analytics
- Working on Google Analytics
- How to Set Up Google Analytics for a Website
- Understanding Reports and Data
- Google Analytics for SEO
- Google Analytics for PPC
- Important Metrics & Reports
- Affiliate Marketing
- What is Influence Marketing and Benefits
🚀Career Pathways
Digital Marketing Consultant • SEO Specialist • PPC Specialist • Social Media Manager • Content Marketing Manager
💰Pay Scale Overview
| Country | Salary Range (Based on Glassdoor estimates) |
|---|---|
| India | ₹6 LPA – ₹20 LPA |
| USA | $85,000 – $140,000 per year |
| Canada | CAD 70,000 – CAD 110,000 per year |
| Dubai | AED 120,000 – AED 180,000 per year |
| UK | £50,000 – £80,000 per year |
Source: Glassdoor salary data for Digital Marketing Manager roles, 2024–2025
📈Future Growth
- The digital marketing software market in India is also expected to see substantial growth, reaching a projected revenue of $12.3 billion USD by 2030.
- The compound annual growth rate (CAGR) for digital advertising in India is estimated to be around 23-30% in the coming years.
Choose Your Preferred Learning Mode
1-TO-1 TRAINING
- Trainer Support on WhatsApp
- Flexible Scheduling
- Course Fee: ₹ 37,999
- Installment Option Available
- Job Placement Assistance / Career Guidance
GROUP TRAINING
- Peer Support
- Cost-Effective Option
- Course Fee: ₹ 24,999
- Installment Option Available
- Job Placement Assistance / Career Guidance
Digital Marketing Training Batch Schedule
Date | Batch Type | Duration |
21st January'25 (Ongoing Batch) | Weekdays - Mon to Fri | 120 Hrs. |
08th July'25 (Upcoming Batch) | Weekdays - Mon to Fri | 120 Hrs. |
Need Custom Schedule?
Contact UsWhy Choose SkillPlus Academy
What Learners Look For
- Practical knowledge and exposure relevant to the current industry/job needs
- Personalized Attention and help to make progress in my learning
- Curriculum that is crafted for success
- 24/7 Support at every step
How SkillPlus Delivers
- Live instructor-led online classes by industry experts
- 1:1 Premium Training to resolve all your doubts
- Covers all the core topics and practical projects with industry relevance
- Provides 24/7 WhatsApp Support
Where Others Fall Short
- No such feature is provided or others focus on pre-recorded content
- No personal attention, Online recordings are common for everyone
- May or may not cover all the essential topics
- May offer limited support or none at all
Get Proof For Your Skill - Training Certificate
Elevate your career with a respected certificate.
Gain credibility in the field.
Connect with experts and peers.
Showcase your expertise with a recognized credential.
Attract exciting job prospects and promotions.
Digital Marketing Certification Course FAQs
Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It includes various channels such as search engines, social media, email, and websites to connect with current and prospective customers.
Anyone interested in learning how to leverage digital channels to reach and engage target audiences, including marketing professionals, business owners, entrepreneurs, students, and individuals seeking career advancement.
Digital marketing courses cover a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, analytics, and strategy development.
While there are usually no strict prerequisites, having basic computer skills and familiarity with the internet can be helpful. Some courses may require a fundamental understanding of marketing concepts.
Most digital marketing courses provide access to course materials, including lectures, slides, and resources, even after completion, allowing learners to review content as needed.
Absolutely! The goal of digital marketing courses is to equip learners with practical skills and strategies that can be immediately applied to create and execute effective digital marketing campaigns for businesses, brands, or personal endeavors.